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He also believes it could be key for Netflix's partnerships, saying "I think it'd be in their best interest to have it particularly, if filmmakers and creatives go, 'We want to have that option.'. is to offer up an experiential part that's delivered through technology," So while Netflix's library may be its biggest weapon, he says, "in the future, it may become a combo where I want my content, but if it doesn't have this value added ability to commiserate with others and be in that communal experience, that may be a deciding factor, not necessarily on getting rid of a certain service, but adding another."
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This isn't a feature that the company necessarily needs - people subscribe to services for shows, not software - but if done perfectly it would probably make Netflix look better in the eyes of customers.ĭergarabedian agreed, saying "we're in a world right now where it's primarily, I think, and first and foremost, content driven, but I think the way you take all of this to the next level. We'd bet Netflix is likely working on its own version, set to roll out. It's not as much fun to watch Netflix all by yourself. There's tons of content, where is there to go?' Well, the magic element here is that interactivity, that communal capability."
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He believes Netflix does need this, or something similar, telling me "I think this is really, in a sense the future of, as you might think, 'Well, you can get this content on your computer, on your phone, on your TV through these various devices. I called up Paul Dergarabedian, senior media analyst at Comscore, to get his take. Which all makes me wonder why Netflix isn't on that list, since it's clear they're lacking, and need something like this. Sure, Netflix Party and others exist, but they don't work with streaming devices (just laptops) and Apple's solution is far more ideal - merging shared and synchronous streams with video calls.Īnd since both sides of the SharePlay call seem to need their own subscriptions to the apps and services in question, this doesn't seem to be a situation where DRM issues are a concern. And it's long lacked any kind of shared viewing experience, and it's gotten kind of irksome. Netflix, one of the biggest services on the planet (and in my own daily consumption), is not a part of this conversation right now. We're hoping that Hulu inclusion means Hulu With Live TV is also there, but we're not sure.Īnd while I'm a little irked to not see those omissions (as well as YouTube's) on this list, Netflix's absence is much more concerning. But right now, it's missing Amazon Prime Video (which has its own Watch Party feature), and there is no live TV streaming service, as the likes of Sling TV, YouTube TV and Fubo TV were not mentioned. Of course, your mileage may vary when considering the value in watching each with others remotely.Īpple is trying to make SharePlay a universally adopted feature, as evidenced by its SharePlay for Developers page (opens in new tab). The list of other announced apps includes the NBA app, Pluto TV, TikTok, Twitch, MasterClass and Zillow.
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The 15.1 update also adds COVID-19 vaccination card support within the Apple Wallet app, making it easy to store and present your vaccination card from your iPhone or Apple Watch.HBO Max and Paramount Plus are two big partners for the service, as they don't have any remote-watching functionality at all. With this update, the user can disable the automatic transition when the camera gets close to the subject.
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Currently, the iPhone 13 Pro and iPhone 13 Pro Max camera will automatically switch to macro mode when you get close to your subject with no manual control over the transition.
On the iPhone, it will enable recording in the highest quality possible for editing and post processing with less compression than the standard H.264/HEVC codec.Īpple has also added an option to disable the automatic camera switching to macro mode.
ProRes is a high quality acquisition and post-production codec used in the cinema industry and supported by all major cinema cameras and editing applications. It works on iPhone, iPad, Mac, and Apple TV.Īpple has also added the option to record videos in ProRes on the iPhone 13 Pro and iPhone 13 Pro Max. SharePlay is currently supported by Apple Music, Apple TV+, and Apple Fitness+, as well as Disney+, ESPN+, HBO Max, Hulu, MasterClass, Paramount+, Pluto TV, SoundCloud, TikTok, Twitch and will be coming to other services in the future.
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With SharePlay, users will be able to listen to songs, watch a movie or a TV show, complete a workout together, or share their screen to view apps with their friends or family members while on a FaceTime call. The major change in this update is the inclusion of SharePlay, one of the headlining features of iOS 15.
Apple today is rolling out iOS 15.1 and iPadOS 15.1 to compatible devices.
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